Recruiting and Training Trends Blog

If you’re in this industry you’ve probably been asked a dozen times what the difference is between a sourcer and a recruiter. If you’re like me, and have been in this business for quite some time, that answer has become a whole lot blurrier lately. Traditional sourcing and recruiting roles have started to overlap, and there are different sets of expectations for each.

As a marketing professional in the HR niche, I have witnessed the evolution of the sourcing/recruiting mesh over the last decade. The old-school job of a sourcer was to comb through resumes, databases, rolodexes and applicant tracking systems to find those keywords that fit the client’s needs. Once these matches were established, those relevant resumes were then passed on to the sourcers partner in crime, the recruiter. These traditional sourcers didn’t make the calls. They didn’t recruit. Makes sense right? Recruiters recruit.

As I have watched the evolution of sourcers they have slowly started taking on the next steps of the hiring process. In addition to sourcing, they are now usually in charge of reaching out to the prospect. Sourcers are expected to engage with prospects more and more. Sourcers don’t only gauge interest, they are often expected to peak interest, conduct first-round screening and even prepare a submission for the recruiter before passing the contact on to them.

Sourcers are starting to sound like recruiters. So then what are recruiters doing? As sourcers have taken over some of the traditional roles of recruiters, recruiters are now taking on the responsibility of internal candidate movement and client management, which were traditionally not part of the recruiting role. Even the word “recruiting” excludes internal movement from the recruiter’s repertoire. How can someone who is already with the company be recruited? It’s all part of the evolution of our industry.

The roles haven’t changed across the board though. According to Amybeth Hale, a recruiting professional, “The only place where I think recruiting has remained more focused on actual recruiting activities is in the agency setting. Those folks still know how to smile-and-dial and vigorously pursue non-active prospects.”

For those of us who have been in the industry for a while now, we have learned to evolve and take on different roles. For those coming into the industry, it can be a little more involved. There are big differences between sourcing today and what traditional sourcing involves. There are also big differences between what is expected of an agency recruiter and non-agency recruiters.

As tech and social media make everyone more visible through each virtual footprint we make, the traditional roles of sourcers have changed. As the first step in the hiring process, this changes all of the rest that follow, namely recruiting.

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Do you ever look at that friend of yours who has accomplished more before noon than you got done all week, and after loathing them, wonder how they do it? We’re all given the same amount of hours in a day and we all need to sleep, so what makes some of us super heroes, while the rest of us are wondering where the day went? As their capes wisp past your desk, watch and learn. They’re probably doing a lot of these things.

Create Prioritized Lists

All right, so this is pretty common sense, but often forgotten. How many times a day do you think, “I have to remember to do ____” or “I’ll definitely return that email later”, and it never gets done. Write it down in order of importance, even the small things. It is often the small things that fall through the cracks and create bottlenecks of work. I prefer to use “Notes” on my iPhone, which sync to my iPad and MacBook. No matter where I am or what device I have, my to-do list is a touch away. Each check is a small victory leading to a stress-free 5:00.

Get Your Time-Wasters In Check

First off, write them down. Write down all the things that you let distract you when you’re supposed be getting work done. Consider how much time you waste on them. Then consider how often you complain about not having enough time. Log out of social networks or sites that lead to wandering off task. It is a much different action, typing in a user name and password than simply clicking on a tab. The red dot is less alluring when it’s not there.

Get Checking, In Check

It has been proven that email is actually a huge time waster at work. The average employee checks their email an astonishing 36 times/hour. That is just ridiculous. Yes, email is an important communication tool, but it doesn’t need to be scanned every two minutes (No offense, but you’re probably not that important, no one is!). Checking your email less frequently keeps your mind on the task at hand. When you don’t have to refocus every couple of minutes, more work gets done faster.

Take Care of Yourself

Have you ever noticed that “sluggish” is often a term that translates both to aesthetics as well as attitude? The more energy you have, the more work you can accomplish. I can’t even write, “Get 8 hours of sleep every night” with a straight face. For most of us, additional sleep isn’t an option, but more water, better eating choices and more activity are. Ever wonder why the P90X expert/triathalon pro of the office is always the overachiever? It’s annoying, but it’s true.

Start!

Just do it already! At the end of the day, this is your time that you’re wasting. If the task doesn’t get done at work, you’re most likely going to take it home. As you stare down the computer and contemplate another trip to the water cooler, just start. Much like the gym or cleaning, getting started is the hardest part. A very helpful trick I learned is to make a deal with yourself about the start of a project. Tell yourself that if you just get it started, whether that means an outline, a first paragraph or even a half hour of work, you get a break. Quite often I’ll skip the break and just keep going. Sometimes I take the break, but getting going again is much easier now that I have an intro into the project or task.

It was very surprising to me to learn that less than 60% of the average employee’s work time is actually spent productively. If you do the math for a 40-hour workweek, that equates to about 24 hours/week wasted. That’s your life! That’s your work! Get better at doing it. 

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Training is supposed to boost morale, increase productivity and facilitate engagement. Each of these qualities betters the company and the employee alike, but that’s what training is supposed to do. All too often, an ineffective training program ends up being a waste of time and resources.

Companies dump a lot of effort into their training programs, and a lot of them are seeing a pretty poor return on their investment. A recent WSJ post on the matter of corporate training issues reports that, “U.S. firms spent about $156 billion on employee learning in 2011, the most recent data available, according to the American Society for Training and Development. But with little practical follow-up or meaningful assessments, some 90% of new skills are lost within a year, some research suggests.”

How do you make sure that your training dollars aren’t going to waste? There are a lot of how-to guides on improving and implementing training programs, but if there are already some counterproductive practices going on, who’s to say they won’t continue. Being aware of what makes a training program, is just as important as knowing what breaks one. Here are a few things to look out for in your training program.

You Don’t Have Clearly Define Training Needs

Even the best training program means squat if they aren’t training for the right people for the right things. Training program leaders should make a conscious effort to align training with industry trends and needs. This actually starts with hiring and then trickles down to training. Consider supply and demand when structuring the training programs. It should be defined who needs training and in what areas. This can be determined through employee surveys and training-needs analysis.

As businesses and employees grow, responsibilities grow and shift. Much of these new or different tasks can be mastered through informal learning, but formal training is needed refine processes and ensure compliance and consistency.

Your Aren’t Measuring Effectiveness

The employees have all gone through training and they thoroughly enjoyed themselves. What a lot of companies don’t know is that there is actually a very weak correlation between an employee’s reaction to training and actual learning. You cannot improve upon something that isn’t measured.

After training is complete, the only questions shouldn’t be about whether or not the employee enjoyed their time in training, or even how effective the training was. Actual testing needs to be done to see if real learning took place. Everyone was happy with the catered lunch and the break from the office, but did they take anything away from this huge expense to the company? That is what should be measured.

Technology Doesn’t Trump Bad Management

As a software company, we hate to say it, but technology won’t solve all of your training woes. Yes, gamification, cloud-based programs and streamlined processes are fantastic, but they won’t outweigh current bad practices. According to training expert Eduardo Salas, “A, simulation itself isn’t enough. You also need very clear and precise learning objectives, clear feedback, a form of measurement or assessment and regular opportunities to practice and get feedback.”

Additionally, managers need to set the tone and create an environment conducive to training. The team should be ready for the training and have the proper prerequisite knowledge. Then, after the training is complete, managers should set the proper conditions for these employees to continue their jobs. This means making sure that employees have the right tools and opportunities to apply their newly acquired knowledge and skills. As we learned earlier, some 90% of new skills are lost within a year. Use it or lose it!

The dos and don’ts of training are plentiful. A push toward a more metrics driven and thoughtful program can make a big difference on the ROI of training. Training isn’t just something on a checklist to get rid of, it should be considered a powerful tool that requires insight and knowledge.

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In a recent study done Dale Carnegie Training we learned that 26% of the national workforce is “disengaged” and 29% are “fully engaged”. That then means that about ¾ of employees are not fully engaged. When the fact remains that research consistently correlates low employee engagement with poor performance, this equals a big problem for businesses. According to a Taleo Research project, it has been found that employees who are highly engaged are 2X more likely to be top performers.

So we get it, employee engagement does great things for an organization and disengaged employees can end up costing the organization in a big way. How do leaders prevent the “I hate my job” epidemic?

In a Forbes article on the topic, we learn that the number one factor influencing employee engagement was the employees’ relationship with their immediate supervisors. It’s pretty logical that factors influencing employee engagement start at the top and trickle down. Employers have spent countless dollars on finding out what makes their workers tick, and it turns out they’re it, they themselves are the difference.

Here are some ideas from the leaders in employee engagement. These are some ways to improve employer-manager relationships, which is the driving factor in engagement at work.

DHL Does It Through Recognition and Appreciation

DHL Express was actually awarded for their employee appreciation programs. At the Executive Recognition Summit, DHL was chosen over several other companies for the implementation of their employee engagement and recognition programs with an emphasis on customer-focused culture.

DHL put a lot of money and focus on raising their employee engagement scores in plants and offices around the nation. With the national average of engaged employees at 29%, DHL strives for the goal of scores in the top quartile. They found that placing emphasis on thanking employees for their work actually works! Who would have thought? Their gratitude is shown through monetary rewards, annual events with awards for top performers or even simple notes of appreciation.

SAP Does it Articulating the “Why”

When we were young and our parents told us to do something –anything really, we would ask, “Why?” We eventually learn to stop asking why, but that curiosity never really goes away, and SAP gets that. Employees need to see the big picture and their purpose within that picture in order to get and stay engaged. In a post from SAP on employee engagement, Vala Afshar says, “Employees are engaged when they understand the purpose behind direction and destination. Share with employees where you’re going and why.”

Southwest Airlines Does it Living the Brand

The Southwest brand is one of the most recognizable around. Customers know exactly what they’ll see, get and experience when they do business with Southwest, and perhaps more importantly, so do their employees. Forbes contributor on global talent management issues, Sylvia Vorhauser-Smith says, “A strong employment brand that offers clarity on the organization culture and what it stands for ensures that the right people are attracted to the organization and the wrong people apply elsewhere.

These are just a few of the successful practices from employee engagement leaders. Organizations have so many options to get employees engaged like ongoing training, career path development and social interactions outside of work. The following is a quote that sums up our feelings pretty well on the topic of employee engagement from Don Seidman.

“The 
frequency of lunches, performance reviews, volunteer program outings and team-building exercises does not produce higher levels of employee engagement. Employee engagement is determined the 
quality and meaningfulness of these interactions, and the journey managers are enlisting their employees to engage in.” photo credit:
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The age-old debate about onboarding new or newly transitioned employees. Is the sink or swim method best, or should you hold their hand through the learning process? We aren’t all natural-born leaders and we don’t always know which route, or combination thereof to take when it comes to training. The end goal is to build a productive, cohesive and engaged team. So what training and management methods will get you there?

While there is no secret recipe, there are some tried and true practices for getting your new team members where they need to be in a timely manner.

GTS
Pardon our language but we love this phrase, “Google That Stuff”. We all have those people in our lives, the ones who constantly ask us questions that they could surely Google. This happens a lot in the workplace. Instead of learning lessons for themselves, employees will hop over to someone else’s desk and use up their time to explain or teach them something. It goes without saying that mentorship and proper training should be made available to new recruits, but it is often unclear where to draw the line.
 
When someone needs help, a lot of us have the tendency to jump right in to the rescue. This knee-jerk reaction can actually end up inhibiting the self-sufficiency of those around us. Don’t be afraid to say, “Google That Stuff”.
 
Make Expectations Clear
A major onboarding and training problem that can lead to delayed productivity is when management is unclear about their expectations. There is a big difference between holding their hand through the onboarding process and leading them through the onboarding process. Chucking a handbook and a training log in at them does not a happy new employee make. There should be a clear and defined onboarding and training strategy of which the manager should be a major part.
 
Being New is no Excuse for Subpar Work
63% of bad hires can be attributed to the employees failure to produce the proper quality of work. Yes, there will be a learning curve and adjustment period. A couple of other leading factors of the common bad hire are failure to meet deadlines and immediate attendance problems. These are all vital areas in which to set the bar high. It is because they’re new that they should try harder, never be late and turn things in early incase there is more work to be done. Being new shouldn’t be framed as an excuse, it should be presented as a driving factor.
 
With most anything, a good balance is needed in the onboarding process. Making sure that employees can stand on their own two feet, while facilitating growth and engagement means knowing when to step in and when to step back.
 

Social networking and the ease of communication that technology has brought have forever changed the way we interact. These tools have also changed the way we learn. Social collaboration integrated with learning management is a new trend in interactive learning management systems.

Leaders in the learning management systems industry have embraced social networking and collaboration as tools in their software and systems. This integration of social networking and collaboration in learning management has been tied to workforce innovation and productivity. These new tools facilitate workforce cohesion and make sharing information a whole lot easier.

According to a Chief Learning Officer post on web-based learning and collaboration,

“By breaking out of the traditional “formal” and “informal” learning silos — and embracing the synergy that exists between these two areas — organizations open themselves up to potentially greater results, including more productive employees, shorter time to competency for new employees and partners, and more engaged employees.”

Social collaboration as it relates to learning can be part of formal and informal training and learning management. As companies strive to figure out the best medium for the delivery of information, it’s important to turn to the experts. Every industry and each employee have their best practice ways to convey different types of subject matter. Finding what works for your company should part of the dialogue between software providers and company decision makers.

There are several different ways companies can incorporate social collaboration into their learning management systems such as blogs, podcasts, forums and mobile apps. While these tools don’t bring new information to the table, they are more user-friendly, promote collaboration and allow learning on the go, anytime, anywhere.

The addition of social collaboration to learning management is all about making the process easier for everyone. Instead of flying 150+ people out to Las Vegas for a conference at which most attendees will be too hung over to remember, you can offer a podcast, a 24/7 knowledge library, online videos or expert advice on the company blog.

These tools also allowed for a seamless relationship between informal learning and formal training. Those on the job tips and tricks that employees learn through experience and collaboration can now be integrated into the formal training process. When companies facilitate this union between formal training and informal learning it ensures compliance and consistency. For instance, someone who isn’t afraid to seek advice or guidance might have a leg up on the employee who prefers to stay to themself. The addition of social collaboration to the LMS places everyone on the same field with the same opportunities to learn.

As learning management systems grow with social media, employees are given optimized forms of learning and training and employers are able to document their progress. Companies can offer social collaboration and networking to their employees, but if it is not tracked through a system or software, there is no way to prove that employees are actually seeking out and retaining the information. Social collaboration should be a part of the learning management system to fully ensure compliance and enhance the employee’s opportunity to learn and grow within the company.

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Phil Libin, CEO of Evernote has a reputation for his untraditional management style. Instead of following the mold of those before him, Libin decided to take a step back and really concentrate on what he wanted the culture of Evernote to be like. From the technology they use to their communication methods, Evernote does things a little differently. Libin did an interview with Adam Bryant from the NY Times, and here are some take-aways.

No Offices
In an effort to create a more cohesive and engaged work space, nobody in the Evernote building has an office. Instead of having practices in place that create a ladder feeling, Evernote’s workspace is wide-open and flat. Pay is really the only indicator of seniority. There are not great parking spots or preferential treatment, everyone is out in the open. In referencing traditional perks of C level man agent Libin said, 

“They create artificial barriers to communication. They create artificial things that people focus on rather than just getting their job accomplished. We try to have an organization that just helps you get your work done, and then it’s my job to eliminate all of the risks and all the distractions so you can just focus on achieving.”

So instead of hiring those who will leave a trail of blood on their way to the corner office, Evernote attracts employees that are driven achievement, not status. 

No Phones
That’s right, there are no land line phones in the Evernote office space. Every employee has smart phones and their plans are paid for the company. Libin saw that phones were just not needed, so he got rid of them. This isn’t Libin’s first company and it most likely won’t be his last. With each company, his goal has been to eliminate one piece of unnecessary technology. Libin said,

“We’re not a sales organization, so we’re not making a lot of calls. If you’re at your desk, you should be working. And that’s actually worked really well. I don’t think anyone misses phones. Even though it’s one big room, it’s actually fairly quiet because no one is sitting there talking at their desk.”

No Email
This sounds crazy right? Email has rapidly become the cornerstone of business as we know it. But if you take a step back and look at its flaws, it starts to makes sense. Have you ever gotten a string of emails forwarded to you, you open it, read through the dozens of back and forth messages and are simply left wondering what this has to do with you and why it was sent? So then you read it again. This all too commonly used forward button has caused a lot of wasted time. According to an Atlassian inforgraphic on time wasters at work, the average productivity cost per employee based off of unnecessary emails is about $1,800.

“We strongly discourage lengthy e-mail threads with everyone weighing in.” Libin add, “Plus, it’s dangerous because it’s way too easy to misread the tone of something. If you want to talk to somebody and you’re a couple floors apart, I kind of want you to get up and go talk to them.”

While Libin prefers face-to-face communications, the Evernote workspace has a robot through which you can communicate. Right?! Anybots allow employees to log in and drive it around. The controller can see through the robots eyes and hear what the robot hears. Additionally, the robot has a screen, making it possible to have causal face-time conversations with people at their desk. 

Along with other practices like unlimited vacation time and voluntary training programs, Libin leads his team in a different way, and it seems to be working pretty well for Evernote. Libin explains his methodology best when he said, 

“We always try to ask whether a particular policy exists because it’s a default piece of corporate stupidity that everyone expects you to have, or does it actually help you accomplish something? And very often you realize that you don’t really know why you’re doing it this way, so we just stop doing it.”

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We spend a whole lot of time there. It’s a place of learning, stress, friendships and so much more. Why not work at improving it? If we have to be away from our friends an family 40+ hour/week, perhaps a stab at improvement is worth while. According to a U.S. Bureau of Labor and Statistics graph, the average worker between the ages of  25 and 54 with children spends the largest chunk of their time on work at, 8.8 hours. The second largest chunk of time was dedicated to sleep, at 7.6 hours. For most companies, there isn’t a “Workplace Betterment” budget, so unless we all work for Google or Amazon, this is a group, shoe-string effort that takes a little creativity. 

Give Them Some Choice
Traditional offices have the same desks, same chairs, same devices and same walls. Let your team know that they are free to make some choices about their workspace and facilitate the changes. Maybe someone prefers sitting on an exercise ball sometimes, maybe they want to take a laptop and sit outside for a while. They’ll have to come in for a charge, and exercise balls are meant to be sat on in 20 minute intervals. The up and down and movement are stimulating. People perform better when they get up periodically and walk around. Personal touches to their workspace allows employee to get more comfortable. It can also facilitate more interaction among your team. 

Reward with Freedoms
As long as company information is safe, employees should be given their choice of device as well. BYOD is becoming very popular. 60% of companies are now switching over to BYOD. People are accustom to their own favorite technology, so let them use it if there’s no harm in it. 

Additionally, people absolutely love the freedoms that come along with teleworking. There must be something to this relatively new trend because 20% of today’s workforce telecommutes. If the type of work permits, perhaps you can reward employees with a few days of work from home. This is also a great way to find out if this model of work is a good match for your company. These little freedoms are what employees love. 

Not every industry is built for a work from home model, you can still offer some time off, early days, extended lunch times. More often than not, people will prefer personal time over a Subway gift card. If they want a sandwich they’ll buy it, they simply can’t buy more time.

Push Vacation Time
On that note, we have learned from Companies like Evernote and Netflix that holding a tight rein on vacation time is an outdated business practice. Employees that take vacations are more productive, less stressed, happier and healthier. It’s not just enough to let employee know that they can take vacation, because they won’t. It has been successful trend for employers to lead example. They too return to the office in a better state for work. 

Work on Your Management Team
The work is getting done and everyone is coming in on time seems to be the standard that a lot of companies hold their managers to. This is way below where the bar should be set. HIgh turnover is mostly attributed to issues with management. Keeping the lines of communication open, gathering feedback from employees and offering continued management training is vital to the health of any organization.

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As the presence of social media steadily grows, companies are shaping their workforce social media policies. HR professionals were asked to list their most problematic policies in this 2013 HR Policies: Practices & Changes survey, and social media policies led the way at 41.7%.

• Some are lax, asking employees to merely use their common sense when posting online. Zappos prefers this method, following their personal responsibility work culture tone.
• Others are stringent, full of a thousand different things that they are strictly forbidden to post. BBC’s ten-page policy gets pretty specific.
• While other employees prefer to encourage their employees to post and participate along loose guidelines.

 We’ve seen what can happen when rogue employees take the social reigns. Serious damage can be done to the company’s image when employees aren’t given guidelines or repercussions for negative posts. One of the more popular instances of this happening occurred when a St. Louis Applebee’s waitress lost her job for posting a picture of  a receipt online that had a ridiculous customer note on it. A virtual meltdown ensued, and you can read the step step of the case here. 

On the other hand, a lot of companies like Marriott are embracing social and encouraging their employees to become brand ambassadors online. You can check out some highlights of their campaign here. The company’s social media policy along with the culture, will dictate which side of the fence they land on: censored and secure, or encouraged and taking a chance.

Not Everyone Has Common Sense
This might sound harsh, but boy is it true. We’ve all worked with bright, capable people who always manage to get the job done with a a smile, but in other realms of their life, don’t seem to have a lick of sense. Not everyone is out to tear the company down, but well meaning employees who don’t know how to use social or don’t know how to use it appropriately, need to be given guidelines. A post on social media policies from HR pro Paul Chaney says, “Not everyone uses professionalism or common sense in their social media interactions. Spend a little time reading some people’s Facebook posts and it won’t take long to realize that quite the opposite is true.”

Protection First
On this blog we talk a lot about brand building, it’s not easy, it takes time and resources. There are a lot of examples out there of scorned employees putting a serious dent in the company employer brand via a social uprising. Social media policies should be put in place to first protect the company and its brand. It should be very clear what is acceptable and what isn’t. Some companies ban their employees from sharing any information about their company. While there is strong case for keeping companies safe in this manner, an employer brand is best built with the help of, well…employees.

Facilitating Brand Advocacy Second
While security for the brand should come first, your policy shouldn’t just be full of “don’ts”. The policy should clearly define what is not acceptable, but it should also define what is encouraged. Encouraging employees to share and engage vis social media puts the company in a positive light, strengthens social relationships in the workplace and creates brand ambassadors.

You’re Not Zappos, but You’re Getting Close
Zappos is one of this companies for which a loose, common sense policy works. This works for them for several reasons. Zappos’ hiring process, company culture and employer brand are so strategic that their employees seem to be on autopilot for building the brand. They have created a foundation of employees and structure that lend to a fantastic social presence. We can’t all be Zappos but a strong, yet welcoming social media policy will get us closer.

Social media is no longer just a way to “stay in touch”. Social media has become a deeply ingrained part of our everyday lives. By 2020 it is projected that 46% of all U.S. workers will be Millenials, and social media is extremely important to them. 64% of them ask about social media policies during job interviews and 24% of those say that it would be a key factor in accepting a job offer. Employees are going to post, they need guidelines to both keep the brand safe, and grow it at the same time.

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We’ve talked a lot on this blog about choosing the right software for your company’s needs. The software should be able to grow, be cost effective and actually work. One of the main considerations however should be support. Technical support, upgrades and updated knowledge libraries are all so very important in order to have effective and relevant software. Even the best software in the world is useless if no one knows how to use or update it. Great support looks a little like this…

Proactive

Does your tech support call you? Leading software companies (like us) have realized the importance of offering relevant and timely tech support. Industry leaders in the software business have taken notice of customer feedback, and started to make their support proactive. Visibility has become known for it’s proactive tech support offering features like “touch base calls“. These calls are designed to faciliate the proper use of the software through ongoing training and support. Instead of waiting for the call from the frantic client trying desperately to get something done in a timely manner, proactive support answers the questions and fixes the problems ahead of time.

Optimized

As clients use the software, they find their own ways of doing things. These aren’t necessary the ways in which the software was designed to be used, therefore it is not being used optimally. Vendors who offer great support want clients to use the software to the best of its potential. Happy clients are retained clients, and this happens through the optimization of the software. “Wow, I didn’t know it could do that!” is phrase that a good tech support representative should hear often.

Transparent

Have you ever had a question about your software, picked up the phone, and waded through a 5 minute-long automated system, only to end up with a sales person charging you for the call and the support? This is an all too common frustration with software support. When choosing your software, be sure to ask questions about support and it’s associated costs. Will each call cost me? How much? What if the matter isn’t resolved? Ongoing support should be a part of the package.

On the Line

Zendesk has a nifty infographic on the importance of call centers in customer care. An overwhelming majority of customers prefer to contact customer service phone, 79% in fact. Having software support that actually answers the phone is vital to productivity and sanity. Although most companies can’t answer the phone 24/7, there should be some type of support available around the clock.  

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