Since many organizations have adopted the idea of hiring for cultural fit and training for skills, everyone is amping up their training to provide optimal support and growth. Training is becoming a core part of hiring, retention and engagement, and is therefore a strong piece of the company culture.
Mark Murphy, founder and CEO of Leadership IQ, has been part of some pretty interesting research on why so many hires fail within the first 18 months on the job. The study tracked 20,000 new hires. Of the 46% of them who failed within that first 18 months, 89% of the time it was for attitudinal reasons, and a mere 11% of the time for lack of skill.
Zappos Gets It
If those numbers don’t prove the case for hiring for cultural fit, I’m not sure what will. Skills can be taught, attitude can’t. Zappos knows this all too well, and has created a system for hiring, training and retention based on this premise. Zappos has clearly defined and communicated their culture, brand and values. Their HR and management teams develop employee job descriptions, the entire recruitment process and even their training programs around them. For Zappos, who continues to lead the way in employee engagement and satisfaction, training and company culture are one. Of their ten core values, “Pursue Growth and Learning” is one.
These core values are a large part of training at Zappos. Their training teams lead employees through each core value, ensuring that every employee receives the same instilled passion about the company values. Their training program also covers the behavior that is expected to live the 10 core values at work. They have even gone so far as to provide training for perceived value gaps in employees. Something tells me that these values are extremely important to Zappos success.
Given the importance of strong values that are clearly communicated to the workforce, it’s not too comforting to learn that of the average workforce, 60% probably can’t define their organization’s goals, tactics, strategies or values.
Evaluations are also a large part of the training process. They give employees and management a time to get together, set goals and discuss their career path. Zappos has shifted the focus of these evaluations to include a strong emphasis on company culture. They conduct performance evaluations that include cultural assessments, feedback on their fit and training goals on how to improve. They have managed to infuse company culture into every step of training and the pay off is amazing.
Shawn Parr, CEO of Bulldog Drummond, an innovation and design consultancy, believes that culture eats strategy for lunch. He said:
“Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and passionately engaged in the business, operating from a sense of confidence and empowerment rather than navigating their days through miserably extensive procedures and mind-numbing bureaucracy.”
Are company culture and values part of your training program? It’s pretty obvious that they should be. Need help with this? That’s what we’re here for. We have training resources and software aimed at incorporating values and the company message each step of the way. Let us help you make sure that culture and training go hand-in-hand in your organization. Tweet us for more info! Also, be sure to check out our latest infographic, “7 Signs You Need a Recruitment System.”
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